Dr. ir. Ying Zhang

July 07, 2020

This case was designed and jointly composed in collaboration between Erasmus China Business Center dr. Ying ZHANG, Erasmus Case Development Center, Priva – the partner company of Erasmus China Business Center – as well as RSM's SDG team on the theme of United Nations' SDG9.

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Synopsis

In 2020 Priva was a global leading high-tech company that provided equipment, software, and management strategies for climate control, energy-saving, and optimal re-use of water in horticulture, building automation, and indoor farming. It was a second-generation family business, whose current CEO Meiny Prins renewed the Priva brand to highlight innovation and sustainability and internalized them in every nook and cranny of the company. Prins further expanded Priva’s business globally, establishing joint ventures and whole-owned subsidiaries as well as collaborating with partners around the world. Given its expertise and experience, Priva was well placed to assist densely populated world regions in tackling their energy, food, and water issues with its technological solutions. This led to the ‘Sustainable Urban Delta’ initiative, which Priva had focused on since 2014. After years of efforts in driving sustainable changes and building a circular economy, Priva saw the need to expand its global network and bring together more stakeholders to jointly create better future societies, especially in megacities where problems caused by urbanization were on the rise. How could Priva achieve that? What potential did Priva have that can be further tapped into?  

Keywords

Climate; water; energy; horticulture; in-door farming; building automation; urban delta; urbanization; green technology; IT solutions; sustainability; circular economy; family business; female leadership

April 04, 2017

Zhang, Y. (2016). Ant Financial . HBS Case, Harvard Business Case (No. N1-617-060)
with Zhu Feng (HBS) Krishna Palepu (HBS), Anthony Woo (HBS), Nancy Hua Dai (HBS) 

Zhang, Y. (2016). Control and Confusion in the Shanghai Pilot Free Trade Zone. RSM Case Publishing. with Yue Tao, and Shaofei Wang.

Zhang, Y. (2016). From Love to Engagement, RSM Partnership with Huawei. RSM Case Publishing (the next version will be published by IVEY Publishing House).

Zhang, Y. (2015). Chery Automobile: Chinese Firms Catching Up (Teaching Case). Ivey Publication. 2015., with Yang, S.

(The first RSM case published by IVEY Publishing)

Zhang, Y. (2015) Teaching note for the case of Chery Automobile: Chinese Firms Catching up. IVEY Publication.
2015

Zhang, Y. China Yintai, Developing Shared Value, Harvard Business School Case (case no.: N9-415-078) , with Marquis, C.,

Zhang, Y. Fei Ni Mo Shu (You are the One) and Chinese Employment Market. Harvard Business School Case (case
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